Skittles Give Up Their Rainbow To Celebrate London Pride - 1

Skittles Give Up Their Rainbow To Celebrate London Pride

To commemorate the London Pride parade last weekend the famous rainbow-colored candies Skittles gave their colors away leaving us with a short message: “ Only one rainbow deserves to be the centre of attention. “

The clever ad campaign by adam&eveDDB creative agency used the contexts masterfully, being very aware of the brand and what it means while also showing support to the LGBT community.

The campaign says: “ You have the rainbow … we have the rainbow … and usually, that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. “

(h/t: boredpanda )

“Only one rainbow deserves to be the centre of attention”

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For more creative ads, take a look at these low budget in-store ads .

Skittles Give Up Their Rainbow To Celebrate London Pride - 3 Skittles Give Up Their Rainbow To Celebrate London Pride - 4

Andrius

In cahoots with the secret orde… With nobody. In cahoots with nobody.