Minimalism in Packaging Design
The folks at Antrepo made an interesting project called “minimalist effect in a maximalist market” where they have taken several well-known consumer brands and stripped their packaging designs back to the bare bones.
“Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.”
Which version do you like best and why? Would the same approach work on weaker brands?
Website: www.a2591.com
Tom
30 Clever Minimalist Print Ads
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication” , and even after 500 years Leonardo’s words are still true, and this rule is widely used in design and advertising. It may sound a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect.
Now let’s jump to some of the best minimalist print advertising examples, and afterwards tell us which one you find the most powerful.
1. Durex: Cheaper
Advertising Agency: Espiral DP , Guayaquil, Ecuado
2. Hut Weber: Hitler vs. Chaplin
“It’s the hat“ . Print ad from a German hat company Hut-Weber. (Advertising Agency: Serviceplan Hamburg / München, Germany)
3. Orbit: Remote Car Starters
Advertising Agency: Bleublancrouge, Montreal, Canada
4. Playboy: 31 Anniversary Brasil
Agency: Neogama , Brasil
5. MTV Networks: Black Ribbon Michael Jackson
Advertising Agency: BBDO Düsseldorf, Germany
6. Tzomet Sfarim Bookstore: Faceabook
“Disconnect for a while. Read a book.” (Advertising Agency: Brickman, Ramat Gan, Israel)
7. BMW: Spare Parts
” BWM. Use original parts. BMW. The ultimate driving machine.” (Advertising Agency: Leo Burnett, Oslo, Norway)
8. Venezia Cafe: Add Some Wi-Fi
“Add some Wifi to your morning. Free wireless internet hotspot.” (Advertising Agency: Utopium, Oradea, Romania)
9. Oral -B Dental Floss
“Food, it’s no use hiding” ( Advertising Agency: Publicis Brasil Sao Paulo, Brazil)
10. WWF: It’s Your Turn
Advertising Agency: JWT Singapore
11. Coca-Cola Light: Lemon Peel
Advertising Agency: Publicis, Amsterdam, The Netherlands
12. Haribo: Bears
Advertising Agency: mlkconcept, Inca, Spain
13. Jeep: Husky&Camel
Advertising Agency: BBDO Proximity, Malaysia
14. Jeternel Beauty Clinic
“Fast wrinkle removal” (Advertising Agency: Voskhod, Yekaterinburg, Russia)
15. Lego: Imagine…
Advertising Agency: FCB, Johannesburg, South Africa
16. Lego
Agency: Blattner Brunner, USA
17. BBDO Central Asia: Numbers
Advertising Agency: BBDO Central Asia, Almaty, Kazakhstan
18. Office Depot: Good Ad vs. Bad Ad
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
19. Strongermarriage.com: Me
“If you want a stronger marriage, work on it together.” (Advertising Agency: Richter7, Salt Lake City, USA)
20. Oogmerk Optician
“ Get the respect you deserve” (Advertising Agency: LG&F, Brussels, Belgium)
21. Restaurant Mirador del Alto: Piano
“Music & Gastronomy” (Advertising Agency: Unitas/RNL, Santiago, Chile)
22. McDonald’s : Wi-Fries
Advertising Agency: DDB Sydney, Australia
23. VejaSaoPaulo.com.br: Weekend
“ Your free time goes by fast. Make good use of it.” (Advertising Agency: AlmapBBDO, Sao Paulo, Brazil)
24. Veet: Soap
“No hair is better” (Advertising Agency: EURO RSCG Spain)
25. Hospital Aleman
“The best health plan for children.” (Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina)
26. Adelaide Casino: Ladies Poker
”Thursday Nights in October at the Adelaide Casino. Ladies Poker” (Advertising Agency: Jamshop, Adelaide, Australia)
27. SanDisc
“Micro 16 GB USB Flash Drive” (Advertising Agency: Nolin BBDO, Canada)
28. Olay Wrinkle Smoothing Cream : Undo
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
29. Bosch Electric Screwdriver: The fly
“It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.” (Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany)
6. Durex: XXL Man
Art Director: Moe Awsem
