McDonald’s New Ad Turns Their Famous Golden Letters Into Navigation Signs
A new ad campaign has been launched by McDonald’s Canada and it uses the famous companies logo showing not only it’s recognizability but also how the simplest idea can turn into a genius ad. In collaboration with marketing communications agency Cossette, McDonald’s has deconstructed its iconic golden arches to direct costumers to their nearest fast-food restaurant. This “Follow the Archers” Campaign amazes with its simplicity and a smart use of the graphic elements. Check out these basic yet genius billboards below!
Interested in what else Cassette has to offer? Check their work here . (h/t DesignTaxi )
McDonald’s Canada has launched its new ad campaign named ”Follow the Arches”
In collaboration with agency Cassette, McDonald’s has used one of the most recognizable logos in the world – its golden arches
These deconstructed arches not only direct drivers to the nearest restaurant, it also shows that everybody knows this McDonald’s logo
This campaign surprises by its basic yet genius use of the simplest graphics elements
In their representational video, Cossette explains their goal to create a consistent McDonald’s ad that can be understood all around the world
