Heartwarming Photoshoot Of Men Embracing Their Pregnant Beer Bellies - 1

Heartwarming Photoshoot Of Men Embracing Their Pregnant Beer Bellies

Hey, do you find yourself annoyed by those Greek God-like models airbrushed almost into wax dolls? So do we! That’s why it’s so refreshing to see one German beer company using models of more realistic proportions for their hilarious ad campaign.

German advertising firm Jung von Matt has come up with this ad to promote Bergedorfer Bier. The idea is to capture men posing in the maternity photoshoot style, embracing and caressing their beer bellies as if they were loving soon-to-be mothers.

With the slogan “ brewed with love “, this photoshoot offers a very valid alternative for pregnancy photoshoots. Right?

More info: bergedorfer bier | jung von matt (h/t: boredpanda )

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For an actual maternity photoshoot, take a look at these sextuplets .

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Andrius

In cahoots with the secret orde… With nobody. In cahoots with nobody.

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Ukrainian Copywriter Practices His Skills By Creating Clever Print Ads Every Day

Have you heard about the ‘365 challenge’? The one where you’re supposed to do something every single day for one year? These things actually work, and if done honestly, they can become a good way to hone your skills. That’s what Ukrainian copywriter Andrii Mischenko decided to do to flex his creativity muscles.

As a training exercise, Andrii has started creating print ads for famous brands daily: “ This challenge means I have to post creative print advertising every day (except weekends), ” he told Bored Panda. “ Each day I choose one brand randomly. Then I analyze all the communication and advertising brand had. Then I create several prints in Photoshop. And finally, I post one of them on my Instagram account. “

Andrii has been at it since June 2016 and so far he’s sticking to his word. You can follow his progress on Instagram .

More info: instagram (h/t: boredpanda , designtaxi )

#1 Aspirin

#2 Ariel

#3 Durex

#4 Clear

#5 Dove

#6 WWF

#7 Levi’s

#8 Whiskas

#9 Pampers

#10 Toblerone

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Andrius

In cahoots with the secret orde… With nobody. In cahoots with nobody.