Budweiser Adapted Their Sexist Ads From The 50s And 60s To 2019
More info: budweiser.com | h/t: Bored Panda
1956
2019
Budweiser decided to distance themselves from this type of behavior and with the help of illustrators Heather Landis, Nicole Evans and Dena Cooper redesigned the ads to show a family where both parts are equal, free of the assigned gender roles.
1958
2019
Sexist slogans like “She found she married two men” were replaced with more empowering ones, like “She found she has it all”. Also, the ads no longer imply there being a ‘man of the house’ – it’s a family that solves their problems together, as a team.
1962
2019
The recreated ads are part of the #SeeHer initiative – a campaign created by the Association of National Advertisers, that aims to improve how genders are portrayed in the media. And even though there’s still a long way to go, with only 61 % of ads positively portraying women, efforts like these are what help increase this number.
The campaign is a part of a long-term partnership with the Association of National Advertisers’ “#SeeHer” initiative, which aims to improve how women are portrayed across all media and advertising. There is definitely more diversity, accuracy and respect in the portrayal of women comparing to the mid-twentieth century, but according to #SeeHer data Budweiser is including into the campaign ads, only 61 % of ads positively portray women.
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