Are The Home Cleaning Topics in Women’s Websites Really That Viral?
When we feel stressed and overwhelmed with errands at the end of the working day, we usually decide to give ourselves a little break by browsing through our favourite websites. Facebook, Twitter, BuzzFeed and Martha Stewart are some of women’s favourite time-killers, immersing them in a world of funny gifs, informative articles and inspirational high-quality images of beautifully arranged interiors, decorations, and DIY projects. I also like to scroll down these sites but a few years ago I was very confused. I wondered why such a large part of their content is about cleaning. Or, better to say, green cleaning. I mean, are women that uninformed and bad in cleaning their homes? I don’t think so.
Turned out, it’s all about the money. Let me explain why.
Because of the harsh competition, all cleaning companies are racing to populate their brands and services in women’s websites. They hire freelancers which write articles on cleaning topics and post them in every website they can, with a link to their employer’s website. And that is the reason you see so much stuff and so many people talking about cleaning…
