10 Car Crash Survivors Posing For A Shocking Photo Project Aimed To Raise Awareness About Seatbelt Safety
Recently, to raise awareness about the importance of wearing a seatbelt, the NZ Transport Agency (NZTA) teamed up with special effects make-up company PROFX and created a chilling photo series showing car crash survivors proudly posing with their injuries after the accidents. NZTA say that as much as 90 people die each year from injuries that could have been easily prevented by wearing a seatbelt. Most of the victims are young men from rural areas.
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Liam Bethell
Kahutia Foster
Dr. Natasha McKay, an emergency medical specialist who helped out with the project said that seatbelts actually leave these kinds of marks after accidents. “They will save your life, but they will leave you a mark to show how they’ve done it,” said the doctor.
Dion Perry
Billboards showing the gruesome photos have been appearing all over the country and the organizers hope that the stories shared by survivors will stress the positive impact of wearing a seatbelt living to tell the tale.
Dan Mason
With the help of communications company Clemenger BBDO , NZTA want to change the attitudes of those who think a seatbelt is merely an inconvenient accessory rather that a life-saving necessity. In an interview with Designboom, Rachel Prince, a spokesperson for Clemenger BBDO, said that they’re selling an undesirable product to these guys: “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.”
Rick Haira
Dylan Chirnside
Willy Carberry crashed his car back in 2014. It hit a power pole and flipped onto the side – he only survived because he was wearing a seatbelt.
Willy Carberry
“F***ing put a seatbelt on,” said Willy after the accident. “It doesn’t matter how short the trip is. You never know who’s going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke,” said the man in an interview with stuff.co.nz.
James Mcdonald
“If you don’t wear it, you’re gambling with your life, if you ask me.”
Will Giles
James Liberona-Feek
Check out the survivors’ stories in the videos below
People on the internet had their own stories to share
Aušrys Uptas
One day, this guy just kind of figured - “I spend most of my time on the internet anyway, why not turn it into a profession?” - and he did! Now he not only gets to browse the latest cat videos and fresh memes every day but also shares them with people all over the world, making sure they stay up to date with everything that’s trending on the web. Some things that always pique his interest are old technologies, literature and all sorts of odd vintage goodness. So if you find something that’s too bizarre not to share, make sure to hit him up!
